Personal Trainer Rick Anderson left his career at the YMCA to start his own business as a personal trainer and nutrition coach. While his initial idea for the logo included silhouettes of a man and woman weight lifting, we settled on this logo icon featuring his initials with a loaded weight bar going through them. A simple color palette of grey, orange and white anchors the brand. Over time, the business has expanded to include a physical gym location in downtown Elizabeth City, NC, a nearby studio suite for fitness classes, and an additional brand for a health supplement line called RE+Vitalize Health + Nutrition.
